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Jonathan Ive Quote

“The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.”

— Jonathan Ive

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There's no learning without trying lots of ideas and failing lots of times.

— Jonathan Ive

Education

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If you are truly innovating, you don't have a prototype you can refer to.

— Jonathan Ive

Wisdom

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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

— Jonathan Ive

Wisdom

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What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

— Jonathan Ive

Love

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It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

— Jonathan Ive

Wisdom

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