Quotes by Jonathan Ive

There's no learning without trying lots of ideas and failing lots of times.

— Jonathan Ive

Education

If you are truly innovating, you don't have a prototype you can refer to.

— Jonathan Ive

Wisdom

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

— Jonathan Ive

Wisdom

Good is the enemy of great.

— Jonathan Ive

Wisdom

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

— Jonathan Ive

Love

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

— Jonathan Ive

Wisdom

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

— Jonathan Ive

Wisdom

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

Success

A small change at the beginning of the design process defines an entirely different product at the end.

— Jonathan Ive

Wisdom

There is beauty when something works and it works intuitively.

— Jonathan Ive

Success

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

— Jonathan Ive

Wisdom

When something exceeds your ability to understand how it works, it sort of becomes magical.

— Jonathan Ive

Success

Designing and developing anything of consequence is incredibly challenging.

— Jonathan Ive

Wisdom

True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.

— Jonathan Ive

Wisdom

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

— Jonathan Ive

Wisdom

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

— Jonathan Ive

Wisdom

As a kid, I remember taking apart whatever I could get my hands on.

— Jonathan Ive

Wisdom

I discovered at an early age that all I've ever wanted to do is design.

— Jonathan Ive

Wisdom

When you do everything to make the very best product, it also means you're very focused on just a few products.

— Jonathan Ive

Wisdom

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

— Jonathan Ive

Wisdom

One thing most people don't know is that Steve Jobs is an exceptional designer.

— Jonathan Ive

Wisdom

The best ideas start as conversations.

— Jonathan Ive

Wisdom

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

— Jonathan Ive

Wisdom

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

— Jonathan Ive

Wisdom