There's no learning without trying lots of ideas and failing lots of times.
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Quotes by Jonathan Ive
Explore 25 verified and sourced quotes attributed to Jonathan Ive. Open any quote for its dedicated page, source details and related topics.
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Selected quotes by Jonathan Ive
If you are truly innovating, you don't have a prototype you can refer to.
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Good is the enemy of great.
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
A small change at the beginning of the design process defines an entirely different product at the end.
There is beauty when something works and it works intuitively.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
When something exceeds your ability to understand how it works, it sort of becomes magical.
Designing and developing anything of consequence is incredibly challenging.
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
As a kid, I remember taking apart whatever I could get my hands on.
I discovered at an early age that all I've ever wanted to do is design.
When you do everything to make the very best product, it also means you're very focused on just a few products.
I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
One thing most people don't know is that Steve Jobs is an exceptional designer.
The best ideas start as conversations.
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
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