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Lisa Gansky Quote

“Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.”

— Lisa Gansky

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A brand is a voice and a product is a souvenir.

— Lisa Gansky

Wisdom

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Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.

— Lisa Gansky

Wisdom

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I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators.

— Lisa Gansky

Education

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Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of financial services is distinctly different.

— Lisa Gansky

Life

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A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model 'The Mesh.'

— Lisa Gansky

Wisdom

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At the global level, there are a growing number of city-based bike-sharing programs that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service.

— Lisa Gansky

Wisdom

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