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Deepak Chopra Quote

“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.”

— Deepak Chopra

Source: Quotables — alvations/Quotables (CC0 1.0 dataset)

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