It is a great mistake to think any thing too profound or rich for a popular audience. No train of thought is too deep, or subtle, or grand—but the manner of presenting it to their untutored minds should be peculiar. It should be presented in anecdote, or sparkling truism, or telling illustration, or stinging epithet; always in some concrete form, never in a logical, abstract, syllogistic shape.
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Rufus Choate Quote
“You don't want a diction gathered from the newspapers, caught from the air, common and unsuggestive; but you want one whose every word is full-freighted with suggestion and association, with beauty and power.”
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Source: Three Thousand Selected Quotations from Brilliant Writers — Wikisource
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