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Sheena Iyengar Quote

“What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before.”

— Sheena Iyengar

Source: Quotables — alvations/Quotables (CC0 1.0 dataset)

Attribution status: source-derived · Publication status: needs-review

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