I've never really considered myself just a street artist. I consider myself a populist.
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Shepard Fairey Quote
“Most campaigns rely on photographs because the moment you do something that is a graphic interpretation where any artistic license has been taken, I think a lot of people are scared that it's going to be perceived as propaganda.”
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When I think about how I want to reach an audience, I just wanted to make pieces that were inspired by something that gave me so much pleasure.
The way I make art - the way a lot of people make art - is as an extension of language and communication, where references are incredibly important.
Propaganda has a negative connotation, which it partially deserves, but I think there is some propaganda that is very positive. I feel that if you can do something that gets people's attention, then maybe they'll go and find out more about the person.
If you're creating something that has some sort of cultural currency - if the idea is getting out there - then that will probably yield money in some form, whether it's through selling art or selling books or being asked to give a lecture.
Art shows and the institutions end up being the couriers for culture for the next generation and are an important component as well. It may seem ironic from one perspective, but I think if you look at my overall strategy, it's actually not out of step.