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Anita Elberse Quote

“If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made.”

— Anita Elberse

Source: Quotables — alvations/Quotables (CC0 1.0 dataset)

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If anything, the impact of digital technology is creating bigger brands and bigger superstars.

— Anita Elberse

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I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.

— Anita Elberse

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Most of my colleagues have research awards on the shelf. I have party invites.

— Anita Elberse

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The entertainment business remains a business of blockbusters, and increasingly so.

— Anita Elberse

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As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.

— Anita Elberse

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Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.

— Anita Elberse

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