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Sheena Iyengar Quote

“If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do much for us or are far more complex than they need to be.”

— Sheena Iyengar

Source: Quotables — alvations/Quotables (CC0 1.0 dataset)

Attribution status: source-derived · Publication status: needs-review

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